Grow your audience. Change your life.

How Many Testimonials Should You Put on Your Business Website?

Testimonials are a great way for small businesses to show potential customers that their products and services have been well-received. However, many business owners struggle with how many testimonials they should include on their website. You don’t want to bore people with the same success stories over and over, but you don’t want to come across as untrustworthy, either.

Should you limit yourself to just a few? Or do more give your business credibility?

We’ll answer these questions, plus look at where the best place is to put them and even explore video software options which make collecting testimonials easier than ever before!

So if you’re wondering how many of your customers you should showcase – keep reading.

How many testimonials should your website have?

The short answer: It depends, but in most cases, you should have at least three testimonials on your site.

The longer answer: In general, lower priced consumer products benefit from a high quantity of testimonials, while higher-priced, service-based products benefit from good stories that illustrate the benefits of your offering.

Overall, though, our take is this: When it comes to testimonials, quality is more important than quantity.

Detailed testimonials tell a story that goes beyond a number of whatever-star reviews.

So having a few well-crafted testimonials from different customers that accurately reflect your business can be far more effective than having dozens of generic ones. Representing your audience well is key – try to get reviews from customers with different backgrounds and experiences so you can appeal to your entire target.

Consider who your target audience is and what kind of reviews they would find most helpful. For example, if you’re targeting young professionals, then getting feedback from people in their age group about how the product or service has helped them achieve their goals could be very powerful. On the other hand, if you’re targeting parents, then hearing stories about how the product or service has made life easier for them could make an impact on potential buyers.

You should also think about which platforms are best suited for showcasing testimonials – whether it’s on your homepage or landing page, product pages and services pages, social media platforms or email campaigns. Testimonials should always be placed in spots where users are considering a purchase, so they know what others have said about your business before making a purchase decision.

Finally, consider using video testimonial software to collect customer testimonials easily and quickly without any hassle on either side. This way businesses can streamline the collection process while increasing engagement with customers and clients at the same time. An automated video request system makes it easy for both parties involved as all they need to do is record their review via webcam or mobile device within minutes. Short, sweet, and effective.

Testimonials can be a great way to show potential customers that your product or service is worth their time and money. However, it’s important to ensure you have the right number of testimonials with the right variety in order to make an impact.

Now let’s look at where these testimonials should be placed for maximum visibility.

Where to put your video testimonials

Placing video testimonials in the right locations can be key to maximizing their impact. Homepages or product landing pages are great for introducing visitors to your business and providing a positive first impression. For example, if you have a website dedicated to selling jewelry, you could include customer reviews on the homepage that talk about how beautiful and unique each piece is.

Product pages and services pages are also ideal spots for highlighting customer experiences with specific offerings. This allows potential customers to get an idea of what it’s like working with your company before they make a purchase decision. If you offer web design services, consider adding some client feedback on the page that outlines all of your packages so people know what the experience of working with you is like.

Social media platforms and email campaigns should not be overlooked either. Posting reviews on social media helps build trust among followers who may not have heard of your business before, while including them in emails gives subscribers another reason to open up messages from you and learn more about what makes your products or services special.

No matter where you choose to place testimonials, remember that quality should always come first over quantity – don’t just post any review without taking into account its relevance or accuracy. Additionally, try mixing things up by featuring different types of customers (e.g., new vs returning) as well as different formats (e.g., written vs video). Doing this will help create an engaging experience for viewers no matter which platform they’re using.

Testimonials can be a powerful tool for small businesses, but it is important to know where to place them. By understanding the different options available and leveraging video software, collecting testimonials becomes easier and more effective.

Next, let’s look at why they’re so great.

The benefits of testimonials

Testimonials are a powerful tool for businesses to build trust and credibility with potential customers. They can be used to showcase the success of your products or services, as well as provide social proof that others have had positive experiences with your business.

Testimonials increase your credibility

This is the most obvious point, but it’s worth making: testimonials help increase customer confidence in your brand by providing real-life examples of how people have benefited from using your product or service.

By including testimonials on your website, you’re showing potential customers that other people have found value in what you offer and they can too. This helps create an atmosphere of trust and reliability around your business which is essential for building relationships with new customers.

Testimonials boost SEO

Including testimonials on your website also has the added benefit of boosting SEO rankings because it adds more content to each page, which search engines like Google will recognize when indexing websites for relevant keywords related to searches made by users online.

It’s certainly not a hard rule, but in general, the more relevant content there is on a page, the higher it will rank in search engine results pages (SERPs).

The overall takeaway: Testimonials can be a powerful tool to help build trust and credibility with potential customers, and they bring secondary benefits, too, like the potential for increased SEO results.

Testimonials rock. Next, let’s talk through how to collect them.

How to collect video testimonials with software

If you’re looking to collect customer testimonials for your small business, it’s definitely worth checking out some of the software tools on the market designed for that purpose.

Video software has revolutionized the way businesses collect customer feedback. Automated video request systems make it easy for customers and clients to provide testimonials that showcase the best aspects of a business. This streamlined collection process allows businesses to quickly capture high-quality testimonials that can be used in various marketing materials, such as on websites or social media platforms.

Using an automated video request system is beneficial for both customers and businesses alike. Customers are able to easily record their thoughts about a product or service with minimal effort, while businesses benefit from increased engagement with their customers and clients.

It’s a win-win.

Related questions

How long should testimonials be on a website?

As a general rule of thumb, testimonials should be short and concise, yet still provide enough detail to give potential customers a clear understanding of the product or service.

They should focus on how the customer has benefited from using the software, such as increased efficiency, improved customer satisfaction, cost savings or other positive outcomes. Testimonials should also include specific details about why they chose that particular product or service over others.

Generally speaking, testimonials should take no longer than 2-3 minutes to consume. Anything longer than that probably qualifies as more of a case study.

Should I add testimonials to my website?

Easy answer: Yes, adding testimonials to your website can be a great way to showcase the success of your small business.

Testimonials provide potential customers with an unbiased opinion from existing customers who have already experienced and benefited from using your software. This helps build trust in the product and encourages others to try it out for themselves. Additionally, having customer reviews on your website is also beneficial for SEO purposes as it increases the content on your page which search engines favor.

How effective are testimonials on a website?

It depends on a range of factors, but the basic answer is: Very effective.

Testimonials provide an unbiased, third-party endorsement of the product or service that can help persuade visitors to make a purchase. They also give potential customers the opportunity to hear from real people who have used the product and are happy with it, which can further increase their confidence in making a purchase decision.

Ultimately, testimonials are an important part of any website’s marketing strategy as they help create credibility and trust for small businesses.

Final thoughts on including testimonials on your website

Including many testimonials on your website can help create an atmosphere of credibility and reliability, but it’s important to consider how many you should include as well as where they should be placed. The short answer is to always include at least three – and in most cases, more can’t hurt, although quality is what’s most important.

With video software, collecting testimonials is easier than ever before – so get out there and get some good testimonials, and make your website proof of how awesome your business is.

Good luck!

Share this post:


This article was written by: