The 3 Things You Need to Build an Audience on Any Platform

Confession time: I think we make audience building more confusing than it really is. Don’t get me wrong – despite what some corners of the internet will tell you, it’s not easy to build an audience online (at least any sort of meaningful audience). Most often, it takes a good bit of effort and time to […]

You should start a Podcast. Here’s Why.

start a podcast

When building an audience, one of the most critical elements to figure out is your content. You will need to consider things like… You probably noticed that I bolded “medium” (a.k.a. the format your content takes, whether it be blogs, audio, video, etc.). Why? The right medium for your content plays a critical role in […]

Niching: A Lesson Learned in Search Queries

When building an audience, you will immediately start hearing the advice to “find a niche”. If you are the intelligent, free-thinking individual I know you are, then you will ask why.  Let me explain, leaning on some interesting trends you may not know about search queries. In the early days of SEO, people relied on […]

Avoid These 5 Small Business Email Marketing Mistakes

As a small business, it’s important to make sure your email marketing efforts are successful. But let’s face it: We all screw up sometimes. With so many options available and the ever-changing landscape of digital technology, it can be easy to make mistakes that lead to wasted time and resources. Don’t worry, though. You can […]

Quick Guide to Video Testimonials for Small Businesses

Are you looking for ways to get more customer feedback? In today’s video-driven content landscape, video testimonials are one of the most powerful tools for both collecting feedback and displaying your expertise. Here’s the gist: With a few well-crafted queries, you can unlock valuable insights from customers that will help take your business to the […]

How Many Testimonials Should You Put on Your Business Website?

Testimonials are a great way for small businesses to show potential customers that their products and services have been well-received. However, many business owners struggle with how many testimonials they should include on their website. You don’t want to bore people with the same success stories over and over, but you don’t want to come […]

How to Collect Video Testimonials for Your Small Business

You’ve heard it before: Word-of-mouth is one of the most powerful marketing tools out there. People trust people – and what better way to capitalize on this than by collecting video testimonials from your satisfied customers? In this blog post, we’ll discuss why it’s important to collect video testimonials and how you can do so […]